The recognition and Preference games should be played in an ever-widening domain of players:
An employee site news story could describe the games and include a link to play.
A regularly scheduled customer-data push email can contain a link with an invitation to play.
A promotional Facebook or Instagram story might challenge people to play the game with a link in the comments.
In each case, the game url is embedded in a button, image, or text. The game results have a different tag (obtained from a hashed key in the URL) for each segment of play, so results can be compared between segments. Additionally, when the game is played with customer data, the url contains a second hashed key for the customer number so customer demographics can be matched to the results.
Game participation can be greatly increased with premiums. Research show that premiums increase participation by as much as 500%. FREE is a powerful word and FREE does not have to mean expensive prizes.
There is considerable perceived value in poster images and posters are powerful reinforcers of the brand image wherever they end up being displayed.
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